WHAT IS SOUL-BASED BRANDING?
Soul Based Branding represents the true essence behind you, and you brand.
To many, a brand often means just a name and associated logo that is associated with a business (or product), but the term brand has evolved into something much more
Different from more traditional methods used in corporate branding, Soul-Based Branding represents the who you are. Whether you are trying to develop your own personal brand as a professional blogger or photographer, or just wanting your personality to shine through in all aspects of your business branding; soul-based branding is the missing link that will ultimately help define who you are in business, and allow people to feel more connected to your brand.
Finding your brand's vision through a Soul-Based Branding philosophy will help bring a new energy to your branding, and also propel your brand towards a whole new audience - bridging the gap between you and your business!
One of the main benefits of Soul Based Branding is relatabilty. Unlike traditional corporate branding, Soul Based Branding represents YOU, and all that you are and all that you do. This approach ultimately makes your brand more relatedable, and offers your audience a voice that they can associate with on a more personal level.
If you can see the value in making your brand more relatable, and if you want your audience to feel like they know you without ever meeting you, than taking the Soul-Based Branding approach to creating you dream brand is the perfect fit to help you achieve your goals.
THE SEED OF THE SOUL
After many moons of offering my graphic design services to the most colorul group of clients imaginable (from all sorts of backgrounds, from all over the world) ; I've ecognized that a there is a very basic step in the branding process that is too often benig overlooked....Where is the YOU behind YOU'RE brand !?!
Having worked with with everyone with everyone from proffessional artists in NYC to professional financial advisors in AUS; the one thing everyone I've worked with has in common has been their desire to bring the essence of who they are, into every aspect of their business branding.
How is this happening?...Are extroverts and introverts alike wanting to open up and let the world in? HELL YES THEY ARE !!! LET"S DO THIS PEOPLE!!!
Unless you've been living in an underground buker prepping for the apocalypse; you might have notices that the internet has taken over the world. Along with this online revolution, we;ve opened the doors to doing a huge amount of business transactions on line. What this also means is that me and you, will probably never meet face to face. We can Skype, or talk on the phone, but the majority or our conversations will take place via email.
Through my own business branding journey, and through years of fullfilling the creative needs of thousands of amazing clients; Soul-Based Brand Development Coaching has been rooted, and will continue to grow with each new client I have the pleasure of working with.